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What's With the Magic?

I was just listening to some TED talks while puttering around the house and clicked on the enticing filter, "Rated jaw-dropping."

It struck me immediately that about a quarter of the talks on the front page of this category have the word "magic" in their titles.


Interestingly, if your search the site for "magic" only 7 of the talks in the first 30 results have the word in the title.

Does having the word "magic" in your title make it more likely that people will rate your talk as "jaw-dropping?" Is the word "magic" somehow important in TED's jaw-droppingness algorithm?

1 Comment:

  1. Lynne Rutter said...
    ha!!! the word "explore" is likewise overused

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