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Notes. Unfortunately, I won't be able to stay for the whole thing, because it overlaps with the second keynote.
Description from the festival website:

The increase in public attention towards the creative industries has moved creative enterprises and their codes of conduct from the periphery to center stage. With this heightened interest comes a rapid growth in communication between the “old economy” policy makers and creative entrepreneurs. Shapeshifters sees a huge potential to install new investment models and utilize resources for the common good.

But implicit beliefs can limit opportunities to build and sustain business relations in these new business systems. For it to work, there is a need to look more closely at the complex cultural DNA of creative companies. Shapeshifters has been working on a global research project since 2006 in order to develop a new mapping of Creative Tribes and Value Zones and shape more sustainable connections between creatives and investors.

  In this workshop, the following research findings will be presented to the public the first time ever:
* A new business map: Value Zones and New Social Territories in the Creative Sector
* Social Tools: A Cultural Due Diligence for the creative industries
* The meaning of market intelligence in the matchmaking between "Money" and "Meaning"


Innovations in finance, social finance
1. Banking
2. Entrepreneurship and capital raising
3. Individual investment in art and music

A lot more people in the audience are looking for investment than people who have investors.

Shapeshifters meets artists all over the world.
People operate in diff zones
capital giver vs capital user
interesting connection between these people
big diff if they talk about money or rather passions and driving forces
we are looking for like minds that can lead to investment relations
Can be anything
How do these like-minded people meet?

That is why they started to create a map.
DNA report helps investors understand what they get out of funding creative ventures

The Bankers
Hans-Paul Muller?

Helped marginalized people get bank accounts.
Andrea is into electronic banking. How a bank can adress loans in a new way.
The bank they work for is Qb? Cute bee? It is way too loud in here and they don't have any supporting graphics. Could be?
started 3 years ago. Started with microfinancing and a mobile transaction system for areas where there were no normal banks.
want to finance social businesses. This is missing in central and Eastern Europe.

Erste Bank Group, Erste Foundation started in Vienna 200 years ago. Erste Ost. Sparkasse. Provide banking services to people who could at that time access banks at all (housekeepers, farmers, etc). It was a social business. Help people save money for if something happened to them.

The social dimension remains in Erste foundation.

The bank is an institution that enables things to happen in a society.

cultural or social projects are often not about profit. How can you provide financial services to businesses that are not concerned with profit?
It is hard for a bank to do that, which is why Would be (?) was established. The financial side has to work somehow. It's not a foundation or a donations system. The money has to come back to the investors. You don't have to turn a huge profit, but you have to be able to repay your loan.

Now the problem is that banks do not understand the profitability of social entrepreneurship, and that is what these guys are working on--educating banks and bankers about the benefits of financing social entrepreneurship.

They offer support on how to approach and present to banks. They also give the entrepreneurs business advice. How to know if your idea is sustainable and how to change it if it is not so that you can repay your loans. The education process goes in both ways.

Social integration award
central and Eastern Europe
every two years

How can we connect the winners and the shortlisted non-winners? How to create a social entrepreneur's socialnetwork.

They made a map of 100 organizations. The organizations are clustered by city. (not bad)
Each point on the map has a video about the project and some contact information.
They're using open street maps for this.
The Social Integration Network
Starting with a map.

Is there any service for organizations not in Eastern Europe?
There are projects underway in Germany
Coworking space for social entrepreneurs in Vienna and all over the world
The organization is called GOOD BEE.

They're microfinancing microfinance. But of course, not only.
I gotta take a break before the second keynote... need sandwich.


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